Marketing Resources
Resources
Our customers’ world is changing fast. They are living through a period of great political, social and technological disruption. They’re looking for organizations they can... Read More
This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More
The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More
Bring garments you no longer want, from any brand and in any condition. We’ll make sure they get a new life.
Valuing our clothes is a summary of the key findings of a major technical report published by WRAP. It presents estimates of the carbon, water and waste footprints of... Read More
In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More
The Sustainable Clothing Guide is a practical guide to help brands and retailers to enhance the durability and quality of the clothing they produce.
Different approaches to studying consumer behavior exist, of which most either follow the internalist or the externalist stream. The motivation-opportunity-ability-behavior... Read More
Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More
Our clothes are getting cheaper, they follow fashion more rapidly and we’re buying more and more of them. At the same time, we hear more about poor working conditions in... Read More
The Responsible Wool Standard is a voluntary global standard that addresses the welfare of sheep and of the land they graze on. The RWS is a tool to ensure that wool comes... Read More
Primary Functions:Assess the current status of access to safe WASH at the workplace in a given facilitySupport decision-making regarding investments and priority actionsThe... Read More
The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More
Primary Functions:Learn how you can align your strategies as well as measure and manage your contribution to the realization of the SDGs.The SDG Compass provides guidance... Read More
Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More
