Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
191 Results

Know Your Investor

32 Resources

An important step in understanding who you are as an investor is knowing how much risk you are willing to take. Every investment has some amount of risk. The higher the potential return, the higher the risk. There is no such thing as a high return, risk-free investment, so if you want higher returns you have to be prepared to take on the risks that go along with them.

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Use our Carbon Footprint Calculator to find out your climate impact for you, your business or your event. Calculate your carbon footprint here at TerraPass.

Stretch the sustainability ambitions of your executive team. The Breakthrough Pitch is designed to help you stretch the sustainability ambitions of your company. Its... Read More

The We Mean Business coalition is catalyzing business action and driving policy ambition to accelerate the low-carbon transition.

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Ecosphere+

Website | Paid

On a mission to scale up climate action and transform landscapes and livelihoods by placing a value on the ecosystem services that support our planet and creating a demand... Read More

Jason Jay & Gabriel Grant share clear-cut and actionable pathways for having difficult conversations about polarizing issues in pursuit of a better world.

Your company’s commitment to sustainability depends on finding sustainable suppliers. What if there aren’t any? Meeting your sustainability commitments requires long-term... Read More

The source for product sustainability information. Detailed Product Information. Sustainable building credits information. Master Format product coding.

Entrepreneurship is challenging in all cases, and raising capital can be especially difficult. For sustainability-oriented entrepreneurs who aspire to realize a positive... Read More

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GRESB Debt Assessment

Template / Workbook | Paid

Comparison Sets: Place-based Sustainability

This tool applies benchmarking to enable institutional investors to extend ESG integration to their real estate debt investments.

Comparison Sets: Place-based Sustainability

This article provides a sustainability business case for the 21st century corporate executive and includes examples of how sustainability benefits the bottom line.

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Sustainable Portfolio Management Guide

Framework | Free | Mar 12, 2017

This SPM Reference Guide is an easy-to-use guide for applying the SPM tool, improving your sustainability performance and creating more value for your business.  The SPM... Read More

An assessment tool that enables companies and civil society partners to understand corporate impacts on multi-dimensional poverty. As a tool to help implement the SDGs, the... Read More

Comparison Sets: Maturity Models & Roadmaps

The Ceres Roadmap for Sustainability is a resource to help companies re-engineer themselves for success in a world beset with unprecedented environmental and social... Read More

This report shows how frontrunners are improving the environmental performance of their value chain, and how they are adopting innovative business models which could reduce... Read More

Showcases core business solutions to address global challenges. This compilation of case examples features Global Compact LEAD companies that have taken action to advance... Read More

The SDG Resource Centre showcases the latest in science, law, business, events and more that can help drive forward the SDGs, drawing on content from across the whole of... Read More

Comparison Sets: Business Case Resources

Supply chain sustainability is increasingly recognized as a key generator of business value and an important element of strong corporate responsibility performance.

Comparison Sets: Maturity Models & Roadmaps

The Blueprint for Business Leadership on the SDGs aims to inspire all business — regardless of size, sector, or geography — to take leading action in support of the... Read More

Use this report if you are a: Sustainability manager wanting to improve your organization’s sustainability reporting process and outcomes, and to put sustainability on... Read More

IPIECA has developed this Overview of methodologies for estimating petroleum industry value chain (Scope 3) greenhouse gas emissions to provide information on approaches... Read More

Outlines common supply chain corruption scenarios and provides a framework and set of tools for addressing them. This resource was updated in 2016.

Humanity has an urgent need to fight climate change, and businesses can play a key role in doing so. But we recognize that, in many businesses, resources are often... Read More

Since the beginning of the sustainability context conversation, we have seen the introduction of various methodologies, frameworks, tools, and ideas that aim to support the... Read More

Utilizes key business metrics to determine the return on investment of corporate sustainability activities. The Model & Toolkit offer companies a simple and direct... Read More

Illustrates how Global Compact signatories can implement the ten principles throughout their supply chains and integrate sustainability into procurement strategies. In... Read More

The purpose of this Standard for servers is to establish product environmental performance criteria and corporate performance metrics that exemplify environmental... Read More

Provides an overview of the current and potential role of institutional investors, companies, banks and foundations in the design and implementation of a financing strategy... Read More

This report is a first step towards a uniform mechanism for business to report on their contribution to and impact on the SDGs in an effective and comparable way. It... Read More

Explores how sustainability pressures are transforming the ways we all work, live, and compete. As a part of the annual study by MIT Sloan Management Review's... Read More

This series of toolkits presents an effective and efficient process to address water risks, including long-term water stresses that constrain social and economic... Read More

Guides the hundreds of individuals who are now completing due diligence on carbon pricing of behalf of their companies. It has been shaped by input from dozens of such... Read More

A report for the global leadership award in sustainable apparel.There is an urgent environmental, human and business case for accelerating water management improvements in... Read More

Primary Functions:Learn how companies can adapt to climate change through a collection of case examples, including some related to waterHighlights the benefits for... Read More

The Scope 2 Guidance standardizes how corporations measure emissions from purchased or acquired electricity, steam, heat and cooling (called “scope 2 emissions”). The... Read More

This manual provides step-wise guidance and recommendations on setting SBTs. It covers the main phases in setting an SBT, from understanding the business benefits of... Read More

Design Strategies and Case Studies for a Zero-Waste City The Zero Waste Design Guidelines address the crucial role that design plays in achieving NYC’s ambitious goal,... Read More

Stand with RAN as we demand the fashion industry address the growing global threat to forests, animals and Indigenous communities of dissolving pulp.  Rain-forests are... Read More

Greenpeace launched its “Detox My Fashion” campaign in July 2011 to address this problem, asking the textile industry to urgently take responsibility for its contribution... Read More

Document providing further detail on companies analyzed and their performance in detoxing their apparel and footwear products.  Companies covered include Adidas, Levis,... Read More

A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More

A review of 100 of the biggest global fashion brands and retailers ranked according to how much they disclose about their social and environmental policies, practices and... Read More

Curious about how, where and by whom your clothes are made? We’ve got you covered. Get the scoop on all your favorite brands via the Project JUST Wiki.

One of the seasonal changes we eagerly welcome as the last days of summer fade into the first few of fall is the opportunity to greet the chill in the air with a warm... Read More

Primary Functions:Learn how you can align your strategies as well as measure and manage your contribution to the realization of the SDGs.The SDG Compass provides guidance... Read More

Explore the UNGC's extensive 2018 Toolbox to see how our new tools, resources and activities can help you achieve your sustainability goals and find the right UN Global... Read More

Two years ago, the issue of ancient forests disappearing into fabric wasn’t really on anyone’s  radar. One year ago, after significant research into the issue, Canopy... Read More

Our clothes are getting cheaper, they follow fashion more rapidly and we’re buying more and more of them. At the same time, we hear more about poor working conditions in... Read More

The Sustainable Clothing Action Plan (SCAP) 2020 Commitment is avoluntary agreement targeting every stage of the clothing journey. It brings together retailers, brands,... Read More

Woven into the soft luxury of a cashmere sweater is a harsh tale involving climate change, capitalism and consumption. As we think more and more about how our clothes... Read More

The Sustainable Clothing Guide is a practical guide to help brands and retailers to enhance the durability and quality of the clothing they produce.

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Valuing our Clothes

Other | Free | May 02, 2016

Valuing our clothes is a summary of the key findings of a major technical report published by WRAP. It presents estimates of the carbon, water and waste footprints of... Read More

Love Your Clothes (LYC) has been developed with industry to raise awareness of the value of clothes and the benefits of re-using and recycling them. It helps people make... Read More

We see the key to the solution in collaboration. Nobody can end this problem alone. We need to approach it from different angles and in a collaborative and... Read More

Discarded fishing nets continuously kill sea life when left in the oceans, but they become impactful messengers for the cause when recycled. After being retrieved from high... Read More

From trash to premium. Together with leading experts, labs and material innovators we give plastic trash a new life and turn it into yarn and fabric for the fashion and... Read More

Bring garments you no longer want, from any brand and in any condition. We’ll make sure they get a new life.

 Our customers’ world is changing fast. They are living through a period of great political, social and technological disruption. They’re looking for organizations they can... Read More

The AAFA Corporate Social Responsibility (CSR) Benchmarking Survey Report provides AAFA member companies with a barometer of how its company's CSR programs compare to the... Read More

The Cotton 2040 initiative is a unique cross-industry partnership, including leading brands and retailers, cotton standards, producers and industry initiatives. It aims to... Read More

Take a look at what you are required to contribute and how you will benefit from becoming a “Kick Starter.” The best part is that your contributions will not only make you... Read More

Chemical hazard assessment to identify and prioritize chemical substances for possible replacement with safer alternatives is increasingly required by retailers, brands,... Read More

To be able to fulfill high market expectations for a number of practical applications, EPDs (Environmental Product Declaration) have to meet and comply with specific and... Read More

Comparison Sets: Maturity Models & Roadmaps

The GHG Protocol Corporate Accounting and Reporting Standard provides requirements and guidance for companies and other organizations preparing a corporate-level GHG... Read More

ISO 14001:2015 sets out the criteria for an environmental management system and can be certified to. It maps out a framework that a company or organization can follow to... Read More

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Marketing Communications

Template / Workbook | Free

Worksheet and guidebook for developing a marketing and communications strategy.

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Value Proposition Canvas

Template / Workbook | Free

The Value Proposition Canvas helps you tackle a core challenge of every business ' creating compelling products and services customers want to buy.

Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

Series of workbooks to help entrepreneurs understand sales pipelines and forecast revenue growth.

Social Marketing in India captures our experiences, both good and bad, over several years of running social marketing campaigns to drive adoption of improved cookstoves;... Read More

The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More

Comparison Sets: Business Case Resources

Businesses around the world are realizing that harmonizing business practices with environmental stewardship is not only the right thing it to do, it is also good business.

The Fair Trade USA (FTUSA) Pilot Program for Fair Trade Certified Apparel is the  first global program to certify facilities making clothing, accessories, and linens with a... Read More

This document contains the requirements that comprise the Fair Trade USA Factory Standard for Apparel and Home Goods and defines the rules for participation of Apparel and... Read More

In the following pages, each standard is followed by a table with its corresponding Compliance Criteria, against which factories are audited. 

Fair Trade USA seeks to improve labor conditions in the production of apparel and home goods by engaging: 1) manufacturing facilities, 2) consumers, and 3) the buyers and... Read More

This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More

The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More

The Global Recycled Standard (GRS) is an international, voluntary, full product standard that sets requirements for third -party certification of Recycled Content, chain of... Read More

The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More

When we think about our wood consumption, paper is often the main product that comes to mind. Yet, we find wood in many places beyond our desks, including, of course, our... Read More

Now let’s think about an assembly line. First of all, notice the shape: we’ve got a line, not a loop. Think about the first assembly line, invented for the model T Ford. It... Read More

As we rethink our relationship with fashion, a big part of the evolution involves considering the many features of a piece of clothing beyond how it looks. The future of... Read More

It’s easy to think of clothing as a static object—a beautiful dress hanging in our closet or a pair of jeans in a window display. But the reality is that a piece of... Read More

The Seal tells you that company or brand you are buying has been awarded Project JUST’s stamp of approval, based on extensive research into both its supply chain practices,... Read More

A study reflecting on the main global consumer trends with special attention to the key changes for the footwear industry and the foreseeable impacts on companies, brands... Read More

Global Fashion Agenda is a global leadership forum on fashion sustainability founded in 2016 and anchored around Copenhagen Fashion Summit, the world’s principal event on... Read More

Mistra future fashion is a research program on circular economy and serves for a future positive fashion industry it holds uniquely a system perspective and operates cross... Read More

The purpose of Cotton 2040 is to facilitate greater collective action within the cotton industry to enable sustainable cotton to shift from niche product to mainstream... Read More

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is... Read More

The easily comprehensible database for brands and retailers contains data of bluesign® approved fabrics. Textiles manufactured from bluesign® approved fabrics meet highest... Read More

Our MSI Data Submission Support Package includes: BWE Insider's Guide to the MSI: Cradle-to-Gate Guidance for Data Preparation and Submission 2 hours of BWE consulting... Read More

The purpose of the Standard is to describe the requirements for third-party substantiation of the recycled content claims asserted by companies with regard to specific... Read More

An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More

The first ever comprehensive, third party audits of a global viscose and rayon producer to assess their risk of sourcing from the world’s endangered forests. Conducted by... Read More

We believe in treating animals with care and respect. In cases where we use animal derived materials in our products, we are committed to ensuring the animal’s ethical... Read More

There are many textile standards on paper - but on most products they are missing. And not all label guarantee environmentally friendly standards for the entire production... Read More

EU Ecolabel Textiles products meet criteria that guarantee:       ✓ Limited use of substances harmful to health and environment       ✓ Reduction in water and air... Read More

This quality standard, known primarily within Europe, currently defines the highest level of textile sustainability by applying the maximum currently achievable parameters... Read More

iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More

This list includes stores specializing in natural textiles, supermarkets, retailers for sustainable goods, fashion boutiques as well as factory outlets. The list includes... Read More

Eastman Naia™ cellulosic yarn, the new name in fashion apparel, offers a differentiated product for brands looking to innovate in their next collection. Create comfortable,... Read More

Managed by the U.S. Department of Agriculture (USDA), the goal of the BioPreferred program is to increase the purchase and use of biobased products. The BioPreferred... Read More

Sustainable Threads was born from our collective professional experience and personal interest in rural development, entrepreneurship and social justice. Among the various... Read More

Space Between is a new green business model for fashion design which acts as a platform for social innovation and enterprise. Developed by Massey University's School of... Read More

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Thredup

Other | Paid

thredUP is the easiest way to shop and sell high-quality secondhand clothes.ShopShop the brands you love at up to 90% off every day. Experience the thrill of the find with... Read More

This paper presents a study on the resource and environmental profile of leather for communicating to the consumers about the environmental burdens of leather products. The... Read More

The purpose of this paper is to explore current barriers and opportunities for sustainability in the fashion industry. The paper is based on a study among 36 fashion... Read More

The issue of business model innovation for sustainability is becoming increasingly relevant for fashion companies. This paper investigates how the resell of a fashion... Read More

Mainstream consumers are starting to look for products with environmental and social benefits, in addition to traditional benefits linked to functionality and brand.... Read More

In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More

Despite the growing interest on the part of proponents and opponents - ranging from business,civil society, media, to policy-makers alike - there is still limited knowledge... Read More

The purpose of this paper is to study the reuse and recycling of garments from the fashion industry's perspective. Through multiple case studies the paper maps the emerging... Read More

Textile Toolbox is TED’s web platform project for MISTRA Future Fashion. The research consortium aims to create systemic and profitable change within the fashion industry... Read More

The paper is based on a training programme given to researchers in the Textiles Environment Design (TED) project at the University of the Arts London (UAL). The programme... Read More

Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More

The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More

Database of products that have been certified by the Cradle to Cradle Products Program. The focus is primarily building materials, but some consumer products are also... Read More

Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More

The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More

This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More

Global population growth and rising living standards have increased apparel consumption, and thegeneration of textile and clothing waste. This has raised concerns about... Read More

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Making Sustainability Stick

Book | Paid | Jan 01, 2013

Comparison Sets: Maturity Models & Roadmaps

To realize the enormous financial, social, and environmental benefits of sustainability, you need to integrate it into everything your company does. Many companies have set... Read More

Comparison Sets: Maturity Models & Roadmaps

The toolkits are designed to facilitate decision-making by retailers, manufacturers, and suppliers along the value chain, with an emphasis on impact and improving product... Read More

Comparison Sets: Maturity Models & Roadmaps

The purpose of this paper is to evaluate the maturity of environmental, health and safety (EHS) efforts and progress toward sustainability in the oil and gas sector. Ten... Read More

This report is aligned with a tool that RILA developed in 2015 called the Retail Sustainability Leadership Model. The report summarizes retailers' current progress along... Read More

This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More

This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

While the report outlines the climate risks facing global luxury fashion companies, it also focuses on the impact of climate change at the very base of the supply chain... Read More

Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More

Primary Functions:Connect and share knowledge with water professionals from 185 countriesThe Water Network is a neutral platform for multi-stakeholders to share content,... Read More

Primary Functions:Assess the current status of access to safe WASH at the workplace in a given facilitySupport decision-making regarding investments and priority actionsThe... Read More

This Toolbox is a collection of guidance documents, discussion papers, online tools, and other resources that can help your company build its water stewardship practice. It... Read More

This is an in-depth, technical guide, presenting a set of Key Fitness Indicators that aim to help companies assess their progress toward each Future-Fit Goal.

This report comprehensively covers research conducted by Dr. Stephanie Bertels, Jess Schulschenk,  Andrea Ferry, Vanessa Otto-Mentz, and Esther Speck. It enables the... Read More

We buy–and throw out–more clothes than ever. It’s time for new innovation to lower the footprint of our clothing. It’s the holy grail for the fashion industry: Can... Read More

Lessons learned of a corporate sustainability professional at a major apparel retailer. The problems and opportunities were obvious, but one big thing was missing:... Read More

The Copenhagen Fashion Summit will ask the global fashion industry to come together and work towards the adoption of a circular economic model. This call to action has... Read More

In a nutshell, fast-fashion describes society’s obsession with relentless consumption. This insatiable hunger creates unsustainable demand, meaning big brands have to cut... Read More

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CDP

CDP
Article | Free | Jan 01, 2017

Comparison Sets: Maturity Models & Roadmaps

CDP, formerly the Carbon Disclosure Project, runs the global disclosure system that enables companies, cities, states and regions to measure and manage their environmental... Read More

MySTeP by OEKO-TEX® is a database strengthening your textile supply community. The database can be accessed worldwide from any location. As the central database of... Read More

Excel tool that can be used for conducting self-assessment against the Land Management module requirements or as an audit tool.

Our Innovating Sustainable Lifestyles work stream is investigating what combination of products and services will enable a sustainable lifestyle.Sustainable lifestyles... Read More

Carbon pricing is set to feature prominently in global efforts to address climate change, with carbon prices already implemented in many countries and regions. To help... Read More

ISO 26000:2010 provides guidance rather than requirements, so it cannot be certified to unlike some other well-known ISO standards. Instead, it helps clarify what social... Read More

Comparison Sets: Maturity Models & Roadmaps

This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More

The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More

Article introducing “Out of Fashion”. With this campaign, RAN is bringing attention to a growing global threat to forests, animals and Indigenous communities -- a threat... Read More

The second post talked about how clothing companies are turning forests into fashion. In order to produce rayon, viscose and other textiles, companies source fiber through... Read More

Fashion's need for raw materials and labour intensive production processes make it an industry particularly vulnerable to environmental disruption — as are the profit... Read More

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Sustainable cotton pilot project

Article | Free | May 24, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices. The pilot... Read More

The Global Opportunity Explorer is a platform which offers direct access to the most innovative solutions and market opportunities.Rooted in over five years of research... Read More

Fashion in itself is a dynamic industry, and if you choose to look at fashion solely from the sustainability point of view, then keeping track of developments is simply not... Read More

The Model is a tool developed by ELEVATE to help identify the management practices that will improve efforts to responsibly source private label products. The Model is only... Read More

The Zero Waste Textile Initiative encouraging residents and businesses to recycle unwanted apparel, footwear and other textiles at an event at Westfield San Francisco... Read More

The down and feather used for insulation in consumer products is sourced from worldwide production and processing supply chains. As a result, retailers and consumers are... Read More

This white paper is for people who don’t know that much about the human rights and environmental issues behind fashion but want to know more. It is for those who may have... Read More

Copenhagen Fashion Summit is the world's most important conference on sustainability in fashion. It is a nonprofit biennial mega-event organized by Danish Fashion Institute.