Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.

The purpose of this paper is to study the reuse and recycling of garments from the fashion industry's perspective. Through multiple case studies the paper maps the emerging... Read More

This report is about how we can improve societies' capacities to solve their problems. It is about old and new methods for mobilizing the ubiquitous intelligence that... Read More

Knowledge about a product’s willingness-to-pay on behalf of its (potential) customers plays a crucial role in many areas of marketing management like pricing decisions or... Read More

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Benojo Social Philanthropy

Suite of Tools | Paid

Benojo helps organisations and individuals connect and contribute to the charitable causes they care about.Through class-leading technology and professional guidance, we... Read More

This report is aligned with a tool that RILA developed in 2015 called the Retail Sustainability Leadership Model. The report summarizes retailers' current progress along... Read More

Stretch the sustainability ambitions of your executive team. The Breakthrough Pitch is designed to help you stretch the sustainability ambitions of your company. Its... Read More

The Framework for Strategic Sustainable Development embodies three decades of research and practice on global sustainability initiated by The Natural Step in collaboration... Read More

Interested in understanding your own company's journey? Consider undertaking this free, preliminary practices self-assessment.

The We Mean Business coalition is catalyzing business action and driving policy ambition to accelerate the low-carbon transition.

The How2Recycle label empowers people to recycle more and better, and influences brands to change their packaging to be more recyclable.How2Recycle® is the first and only... Read More

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Website | Paid

On a mission to scale up climate action and transform landscapes and livelihoods by placing a value on the ecosystem services that support our planet and creating a demand... Read More

Jason Jay & Gabriel Grant share clear-cut and actionable pathways for having difficult conversations about polarizing issues in pursuit of a better world.

Your company’s commitment to sustainability depends on finding sustainable suppliers. What if there aren’t any? Meeting your sustainability commitments requires long-term... Read More

The source for product sustainability information. Detailed Product Information. Sustainable building credits information. Master Format product coding.

A tool by the EPA for managing and transforming waste streams.  This resource provides ideas for and examples of waste management taking into consideration sectors,... Read More

Research shows companies can engage community groups in three main ways. This guide is based on more than 200 studies and is designed to help small...

Entrepreneurship is challenging in all cases, and raising capital can be especially difficult. For sustainability-oriented entrepreneurs who aspire to realize a positive... Read More

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GRESB Debt Assessment

Template / Workbook | Paid

Comparison Sets: Place-based Sustainability

This tool applies benchmarking to enable institutional investors to extend ESG integration to their real estate debt investments.

Comparison Sets: Place-based Sustainability

This article provides a sustainability business case for the 21st century corporate executive and includes examples of how sustainability benefits the bottom line.

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Sustainable Portfolio Management Guide

Framework | Free | Mar 12, 2017

This SPM Reference Guide is an easy-to-use guide for applying the SPM tool, improving your sustainability performance and creating more value for your business.  The SPM... Read More

An assessment tool that enables companies and civil society partners to understand corporate impacts on multi-dimensional poverty. As a tool to help implement the SDGs, the... Read More

Overview of the TRUE Zero Waste certification process, including eligibility and fees (PDF). Download and review this free document to determine your project’s eligibility,... Read More

Comparison Sets: Maturity Models & Roadmaps

The Ceres Roadmap for Sustainability is a resource to help companies re-engineer themselves for success in a world beset with unprecedented environmental and social... Read More

Comparison Sets: Maturity Models & Roadmaps

RILA’s Retail Energy Management Leadership Model is a roadmap to help retail energy managers optimize their energy programs. It is intended to identify possible pathways to... Read More

Thought leaders and influencers from government, civil society, and the private sector play an important role in creating and maintaining business value. As their influence... Read More

This report shows how frontrunners are improving the environmental performance of their value chain, and how they are adopting innovative business models which could reduce... Read More

Showcases core business solutions to address global challenges. This compilation of case examples features Global Compact LEAD companies that have taken action to advance... Read More

The SDG Resource Centre showcases the latest in science, law, business, events and more that can help drive forward the SDGs, drawing on content from across the whole of... Read More

Comparison Sets: Business Case Resources

Supply chain sustainability is increasingly recognized as a key generator of business value and an important element of strong corporate responsibility performance.

Comparison Sets: Maturity Models & Roadmaps

The Blueprint for Business Leadership on the SDGs aims to inspire all business — regardless of size, sector, or geography — to take leading action in support of the... Read More

Global population growth and rising living standards have increased apparel consumption, and thegeneration of textile and clothing waste. This has raised concerns about... Read More

Use this report if you are a: Sustainability manager wanting to improve your organization’s sustainability reporting process and outcomes, and to put sustainability on... Read More

The aim of the Toolkit is to showcase concrete examples of good practices for food loss and waste reduction, while pointing to information sources, guidelines and pledges... Read More

IPIECA has developed this Overview of methodologies for estimating petroleum industry value chain (Scope 3) greenhouse gas emissions to provide information on approaches... Read More

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The 3% Solution

Framework | Free | Jun 18, 2013

Many of the world’s leading companies have made major strides in addressing climate change over the last decade. By establishing climate targets, they pushed themselves to... Read More

Outlines common supply chain corruption scenarios and provides a framework and set of tools for addressing them. This resource was updated in 2016.

Humanity has an urgent need to fight climate change, and businesses can play a key role in doing so. But we recognize that, in many businesses, resources are often... Read More

Since the beginning of the sustainability context conversation, we have seen the introduction of various methodologies, frameworks, tools, and ideas that aim to support the... Read More

Utilizes key business metrics to determine the return on investment of corporate sustainability activities. The Model & Toolkit offer companies a simple and direct... Read More

Illustrates how Global Compact signatories can implement the ten principles throughout their supply chains and integrate sustainability into procurement strategies. In... Read More

If you need to understand what it means to do business with respect for human rights, look no further than this guide.‘Doing Business With Respect for Human Rights’ is a... Read More

The Mining and Metals Sector Disclosures document contains a set of disclosures for use by all organizations in the Mining and Metals sector. The disclosures cover key... Read More

The purpose of this Standard for servers is to establish product environmental performance criteria and corporate performance metrics that exemplify environmental... Read More

Provides an overview of the current and potential role of institutional investors, companies, banks and foundations in the design and implementation of a financing strategy... Read More

Change Your Shoes is a pan European and global campaign which calls on shoe companies to intensify their efforts to systematically assess the risks in their business... Read More

This paper describes a methodology for calculating a Material Circularity Indicator for manufactured products and companies. The prime purpose of this paper is to describe... Read More

This report is a first step towards a uniform mechanism for business to report on their contribution to and impact on the SDGs in an effective and comparable way. It... Read More

Guides the hundreds of individuals who are now completing due diligence on carbon pricing of behalf of their companies. It has been shaped by input from dozens of such... Read More

Explores how sustainability pressures are transforming the ways we all work, live, and compete. As a part of the annual study by MIT Sloan Management Review's... Read More

This series of toolkits presents an effective and efficient process to address water risks, including long-term water stresses that constrain social and economic... Read More

A report for the global leadership award in sustainable apparel.There is an urgent environmental, human and business case for accelerating water management improvements in... Read More

The Scope 2 Guidance standardizes how corporations measure emissions from purchased or acquired electricity, steam, heat and cooling (called “scope 2 emissions”). The... Read More

Primary Functions:Learn how companies can adapt to climate change through a collection of case examples, including some related to waterHighlights the benefits for... Read More

The GHG Protocol Product Life Cycle Accounting and Reporting Standard (referred to as the Product Standard) provides requirements and guidance for companies and other... Read More

This manual provides step-wise guidance and recommendations on setting SBTs. It covers the main phases in setting an SBT, from understanding the business benefits of... Read More

San Francisco has long been a leader in environmental, social, and economic prosperity. Today we confront what may prove to be the greatest challenge of our era—climate... Read More

Design Strategies and Case Studies for a Zero-Waste City The Zero Waste Design Guidelines address the crucial role that design plays in achieving NYC’s ambitious goal,... Read More

When we think about our wood consumption, paper is often the main product that comes to mind. Yet, we find wood in many places beyond our desks, including, of course, our... Read More

Of course, at this stage, we are all aware of the concept of global warming. The association we usually have is of gas guzzling cars and oil fields. But did you know that... Read More

One of the seasonal changes we eagerly welcome as the last days of summer fade into the first few of fall is the opportunity to greet the chill in the air with a warm... Read More

Woven into the soft luxury of a cashmere sweater is a harsh tale involving climate change, capitalism and consumption. As we think more and more about how our clothes... Read More

The AAFA Corporate Social Responsibility (CSR) Benchmarking Survey Report provides AAFA member companies with a barometer of how its company's CSR programs compare to the... Read More

Now let’s think about an assembly line. First of all, notice the shape: we’ve got a line, not a loop. Think about the first assembly line, invented for the model T Ford. It... Read More

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is... Read More

ISO 14001:2015 sets out the criteria for an environmental management system and can be certified to. It maps out a framework that a company or organization can follow to... Read More

It’s easy to think of clothing as a static object—a beautiful dress hanging in our closet or a pair of jeans in a window display. But the reality is that a piece of... Read More

The Seal tells you that company or brand you are buying has been awarded Project JUST’s stamp of approval, based on extensive research into both its supply chain practices,... Read More

The Cotton 2040 initiative is a unique cross-industry partnership, including leading brands and retailers, cotton standards, producers and industry initiatives. It aims to... Read More

Drawing on this model from health we can propose a framework for fixing fashion - a framework where solutions to achieve a sustainable fashion industry (both those that are... Read More

Our MSI Data Submission Support Package includes: BWE Insider's Guide to the MSI: Cradle-to-Gate Guidance for Data Preparation and Submission 2 hours of BWE consulting... Read More

The easily comprehensible database for brands and retailers contains data of bluesign® approved fabrics. Textiles manufactured from bluesign® approved fabrics meet highest... Read More

An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More

The purpose of the Standard is to describe the requirements for third-party substantiation of the recycled content claims asserted by companies with regard to specific... Read More

The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More

This list includes stores specializing in natural textiles, supermarkets, retailers for sustainable goods, fashion boutiques as well as factory outlets. The list includes... Read More

EU Ecolabel Textiles products meet criteria that guarantee:       ✓ Limited use of substances harmful to health and environment       ✓ Reduction in water and air... Read More

iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More

Eastman Naia™ cellulosic yarn, the new name in fashion apparel, offers a differentiated product for brands looking to innovate in their next collection. Create comfortable,... Read More

Managed by the U.S. Department of Agriculture (USDA), the goal of the BioPreferred program is to increase the purchase and use of biobased products. The BioPreferred... Read More

Sustainable Threads was born from our collective professional experience and personal interest in rural development, entrepreneurship and social justice. Among the various... Read More

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Other | Paid

thredUP is the easiest way to shop and sell high-quality secondhand clothes.ShopShop the brands you love at up to 90% off every day. Experience the thrill of the find with... Read More

This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More

This paper presents a study on the resource and environmental profile of leather for communicating to the consumers about the environmental burdens of leather products. The... Read More

Comparison Sets: Maturity Models & Roadmaps

This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More

The College of Human Ecology at Cornell University established the Cornell Institute of Fashion and Fiber Innovation (CIFFI) in the Department of Fiber Science &... Read More

The issue of business model innovation for sustainability is becoming increasingly relevant for fashion companies. This paper investigates how the resell of a fashion... Read More

Copenhagen Fashion Summit is the world's most important conference on sustainability in fashion. It is a nonprofit biennial mega-event organized by Danish Fashion Institute.

The first ever comprehensive, third party audits of a global viscose and rayon producer to assess their risk of sourcing from the world’s endangered forests. Conducted by... Read More

Natural fiber producer CRAiLAR Fiber Technologies launched a groundbreaking new policy in which it pledges to only source agricultural residues to create next-generation... Read More

Carbon pricing is set to feature prominently in global efforts to address climate change, with carbon prices already implemented in many countries and regions. To help... Read More

This quality standard, known primarily within Europe, currently defines the highest level of textile sustainability by applying the maximum currently achievable parameters... Read More

In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More

This report comprehensively covers research conducted by Dr. Stephanie Bertels, Jess Schulschenk,  Andrea Ferry, Vanessa Otto-Mentz, and Esther Speck. It enables the... Read More

Mistra future fashion is a research program on circular economy and serves for a future positive fashion industry it holds uniquely a system perspective and operates cross... Read More

ISO 26000:2010 provides guidance rather than requirements, so it cannot be certified to unlike some other well-known ISO standards. Instead, it helps clarify what social... Read More

The Goal of the Organic Content Standard (OCS) is to ensure trust in organic content claims. The  OCS  accomplishes  this  goal  by  verifying  the  presence  and  amount ... Read More

Global Fashion Agenda is a global leadership forum on fashion sustainability founded in 2016 and anchored around Copenhagen Fashion Summit, the world’s principal event on... Read More

Stand with RAN as we demand the fashion industry address the growing global threat to forests, animals and Indigenous communities of dissolving pulp.  Rain-forests are... Read More

NRDC’s Green Supply Chain Initiative to Clean up the Fashion Industry. The cornerstone of Clean by Design is a set of Ten Best Practices for textile mills that are... Read More

The purpose of Cotton 2040 is to facilitate greater collective action within the cotton industry to enable sustainable cotton to shift from niche product to mainstream... Read More

The Global Recycled Standard (GRS) is an international, voluntary, full product standard that sets requirements for third -party certification of Recycled Content, chain of... Read More

The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More

Take a look at what you are required to contribute and how you will benefit from becoming a “Kick Starter.” The best part is that your contributions will not only make you... Read More

Textile Toolbox is TED’s web platform project for MISTRA Future Fashion. The research consortium aims to create systemic and profitable change within the fashion industry... Read More

ECO PASSPORT by OEKO-TEX® is a mechanism by which textile chemical suppliers demonstrate that their products can be used in a sustainable textile production.The ECO... Read More

The LEATHER STANDARD by OEKO-TEX® is a worldwide consistent, independent testing and certification system for leather and leather articles of all levels of production.... Read More

The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More

Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More

The purpose of this paper is to explore current barriers and opportunities for sustainability in the fashion industry. The paper is based on a study among 36 fashion... Read More

The Ethical Fashion Report sheds light on what the industry and individual companies are doing to address forced labour, child labour and exploitation. Each report – since... Read More

Database of products that have been certified by the Cradle to Cradle Products Program. The focus is primarily building materials, but some consumer products are also... Read More

There are many textile standards on paper - but on most products they are missing. And not all label guarantee environmentally friendly standards for the entire production... Read More

Space Between is a new green business model for fashion design which acts as a platform for social innovation and enterprise. Developed by Massey University's School of... Read More

The second post talked about how clothing companies are turning forests into fashion. In order to produce rayon, viscose and other textiles, companies source fiber through... Read More

Two years ago, the issue of ancient forests disappearing into fabric wasn’t really on anyone’s  radar. One year ago, after significant research into the issue, Canopy... Read More

The down and feather used for insulation in consumer products is sourced from worldwide production and processing supply chains. As a result, retailers and consumers are... Read More

We believe in treating animals with care and respect. In cases where we use animal derived materials in our products, we are committed to ensuring the animal’s ethical... Read More

As we rethink our relationship with fashion, a big part of the evolution involves considering the many features of a piece of clothing beyond how it looks. The future of... Read More

Love Your Clothes (LYC) has been developed with industry to raise awareness of the value of clothes and the benefits of re-using and recycling them. It helps people make... Read More

The EcoChic Design Award is a sustainable fashion design competition organized by Redress, inspiring emerging fashion designers and students to create mainstream clothing... Read More

While the report outlines the climate risks facing global luxury fashion companies, it also focuses on the impact of climate change at the very base of the supply chain... Read More

The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More

Comparison Sets: Maturity Models & Roadmaps

The GHG Protocol Corporate Accounting and Reporting Standard provides requirements and guidance for companies and other organizations preparing a corporate-level GHG... Read More

Primary Functions:Assess the current status of access to safe WASH at the workplace in a given facilitySupport decision-making regarding investments and priority actionsThe... Read More

Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More

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Marketing Communications

Template / Workbook | Free

Worksheet and guidebook for developing a marketing and communications strategy.

Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More

Bring garments you no longer want, from any brand and in any condition. We’ll make sure they get a new life.

A study reflecting on the main global consumer trends with special attention to the key changes for the footwear industry and the foreseeable impacts on companies, brands... Read More

The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More

This is an in-depth, technical guide, presenting a set of Key Fitness Indicators that aim to help companies assess their progress toward each Future-Fit Goal.

This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

This Toolbox is a collection of guidance documents, discussion papers, online tools, and other resources that can help your company build its water stewardship practice. It... Read More

We provide brands with the technology and logistics to develop white-label resale channels that take back control of the secondary market, deepening customer engagement and... Read More

Mainstream consumers are starting to look for products with environmental and social benefits, in addition to traditional benefits linked to functionality and brand.... Read More

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Value Proposition Canvas

Template / Workbook | Free

The Value Proposition Canvas helps you tackle a core challenge of every business ' creating compelling products and services customers want to buy.

We see the key to the solution in collaboration. Nobody can end this problem alone. We need to approach it from different angles and in a collaborative and... Read More

Despite the growing interest on the part of proponents and opponents - ranging from business,civil society, media, to policy-makers alike - there is still limited knowledge... Read More

The paper is based on a training programme given to researchers in the Textiles Environment Design (TED) project at the University of the Arts London (UAL). The programme... Read More

The Copenhagen Fashion Summit will ask the global fashion industry to come together and work towards the adoption of a circular economic model. This call to action has... Read More

This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More

Lessons learned of a corporate sustainability professional at a major apparel retailer. The problems and opportunities were obvious, but one big thing was missing:... Read More

Article introducing “Out of Fashion”. With this campaign, RAN is bringing attention to a growing global threat to forests, animals and Indigenous communities -- a threat... Read More

We buy–and throw out–more clothes than ever. It’s time for new innovation to lower the footprint of our clothing. It’s the holy grail for the fashion industry: Can... Read More

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Sustainable cotton pilot project

Article | Free | May 24, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices. The pilot... Read More

Fashion's need for raw materials and labour intensive production processes make it an industry particularly vulnerable to environmental disruption — as are the profit... Read More

The Global Opportunity Explorer is a platform which offers direct access to the most innovative solutions and market opportunities.Rooted in over five years of research... Read More

Fashion in itself is a dynamic industry, and if you choose to look at fashion solely from the sustainability point of view, then keeping track of developments is simply not... Read More

Series of workbooks to help entrepreneurs understand sales pipelines and forecast revenue growth.

The Sustainable Clothing Action Plan (SCAP) 2020 Commitment is avoluntary agreement targeting every stage of the clothing journey. It brings together retailers, brands,... Read More

Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More

Excel tool that can be used for conducting self-assessment against the Land Management module requirements or as an audit tool.