Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
93 Results

Business Case Resources

26 Resources

Resources that will help you make the case for why your organization should get behind a particular initiative.


The Go-to-Market Approach Startups Need to Adopt

HBR

Advice on figuring out a go-to-market approach.

BookInfo - Article
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Supporting your CEO and their Decision-Making around Sustainability

Embedding Project

This report comprehensively covers research conducted by Dr. Stephanie Bertels, Jess Schulschenk,  Andrea Ferry, Vanessa Otto-Mentz, and Esther Speck. It enables the... Read More

BookInfo - Article
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The 21st Century Corporation: The Ceres Roadmap for Sustainability

Ceres

The Ceres Roadmap for Sustainability is a resource to help companies re-engineer themselves for success in a world beset with unprecedented environmental and social... Read More

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March 20, 2017
BookInfo - Article
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The Business Case for Water Stewardship

CEO Water Mandate

Learn why Water Stewardship is important for BusinessThis resource offers a 60 second video on water stewardship, and in addition provides a summary of:- the worsening... Read More

BookInfo - Article
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Introducing: Out of Fashion

Rainforest Action Network (RAN)

Article introducing “Out of Fashion”. With this campaign, RAN is bringing attention to a growing global threat to forests, animals and Indigenous communities -- a threat... Read More

BookInfo - Article
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The Global Opportunity Explorer

Sustainia, DNV GL, and the UN Global Compact

The Global Opportunity Explorer is a platform which offers direct access to the most innovative solutions and market opportunities.Rooted in over five years of research... Read More

The Textile Exchange Responsible Down Standard: What it Does, and What You Can Do

Textile Exchange Standards

The down and feather used for insulation in consumer products is sourced from worldwide production and processing supply chains. As a result, retailers and consumers are... Read More

Clean by Design Initiative

Natural Resources Defense Council (NRDC)

NRDC’s Green Supply Chain Initiative to Clean up the Fashion Industry. The cornerstone of Clean by Design is a set of Ten Best Practices for textile mills that are... Read More

CRAiLAR Fiber Technologies

Fiber Technologies International, Inc

Natural fiber producer CRAiLAR Fiber Technologies launched a groundbreaking new policy in which it pledges to only source agricultural residues to create next-generation... Read More

Fixing Fashion Framework

Jess Berentson-Shaw - huffingtonpost

Drawing on this model from health we can propose a framework for fixing fashion - a framework where solutions to achieve a sustainable fashion industry (both those that are... Read More

BookInfo - Article
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The 13 ‘muka buttons’ for ethical & environmental practice

Muka kids

To be accredited a clothing brand needs to earn a certain number of ‘muka buttons’ – each button is for a specific ethical & sustainable practice. A brand that is... Read More

Out of Fashion - Stop Fashion from grinding up forests to make clothes

Rainforest Action Network (RAN)

Stand with RAN as we demand the fashion industry address the growing global threat to forests, animals and Indigenous communities of dissolving pulp.  Rain-forests are... Read More

United Nations Global Compact 2018 Toolbox

United Nations Global Compact (UNGC)

Explore the UNGC's extensive 2018 Toolbox to see how our new tools, resources and activities can help you achieve your sustainability goals and find the right UN Global... Read More

BookInfo - Article
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The Content Claim Standard

The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More

Designing for Sustainability

Zady

As we rethink our relationship with fashion, a big part of the evolution involves considering the many features of a piece of clothing beyond how it looks. The future of... Read More

Mistra Future Fashion

Mistra

Mistra future fashion is a research program on circular economy and serves for a future positive fashion industry it holds uniquely a system perspective and operates cross... Read More

Cotton 2040

Forum of the Future

The Cotton 2040 initiative is a unique cross-industry partnership, including leading brands and retailers, cotton standards, producers and industry initiatives. It aims to... Read More

Solution paper: From cotton to counter

ChainPoint

An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More

The Cradle to Cradle Case for Good Business

Cradle to Cradle Certified

The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More

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Basic Criteria for Award of the Environmental Label Textiles RAL-UZ 154 Blue Angel - DOWNLOAD

Blue Angel Environmental Label

There are many textile standards on paper - but on most products they are missing. And not all label guarantee environmentally friendly standards for the entire production... Read More

Purchasing guide - Retail outlets

International Association of Natural Textile Industry ( iVN)

This list includes stores specializing in natural textiles, supermarkets, retailers for sustainable goods, fashion boutiques as well as factory outlets. The list includes... Read More

The Business Benefits of Sustainability

Everblu

Businesses around the world are realizing that harmonizing business practices with environmental stewardship is not only the right thing it to do, it is also good business.

Comparison Sets: Business Case Resources

BookInfo - Article
DollarPaid

Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising

BSR

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

BookInfo - E-Book
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Future-Fit Business Benchmark, Part 1: Concepts, Principles and Goals Release 1

Future-Fit Foundation

This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More

BookInfo - Article
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Pulse of the Fashion Industry

Global Fashion Agenda and the Boston Consulting Group (BCG)

This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More

Zero Waste Textile Initiative to Keep Apparel, Footwear, Linens Out of the Landfill

City and County of San Francisco

The Zero Waste Textile Initiative encouraging residents and businesses to recycle unwanted apparel, footwear and other textiles at an event at Westfield San Francisco... Read More

MySTeP by OEKO-TEX®

OEKO-TEX®

MySTeP by OEKO-TEX® is a database strengthening your textile supply community. The database can be accessed worldwide from any location. As the central database of... Read More

Global Organic Textile Standard (GOTS) Version 5 .0

Global Organic Textile Standard (GOTS)

The new version of GOTS is a result of a comprehensive stakeholder input process in which various organizations with expertise in organic production, textile processing and... Read More

Detox Catwalk 2016 – Performance Results of Selected Apparel Companies

Greenpeace

Document providing further detail on companies analyzed and their performance in detoxing their apparel and footwear products.  Companies covered include Adidas, Levis,... Read More

BookInfo - Article
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WASH in the Workplace Self-Assessment Tool (2014) - DOWNLOAD (.XLSX)

World Business Council for Sustainable Development (WBCSD)

Primary Functions:Assess the current status of access to safe WASH at the workplace in a given facilitySupport decision-making regarding investments and priority actionsThe... Read More

BookDownloadable Calculator
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A SNAPSHOT OF CHANGE: One Year of Fashion Loved by Forests

Canopy Style

Two years ago, the issue of ancient forests disappearing into fabric wasn’t really on anyone’s radar. One year ago, after significant research into the issue, Canopy... Read More

The Recycled Claim Standard

Textile Exchange

The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More

Getting to Know Wool

Zady

One of the seasonal changes we eagerly welcome as the last days of summer fade into the first few of fall is the opportunity to greet the chill in the air with a warm... Read More

The Truth About Cashmere

Zady

Woven into the soft luxury of a cashmere sweater is a harsh tale involving climate change, capitalism and consumption. As we think more and more about how our clothes... Read More

Fashion x Forests

Zady

When we think about our wood consumption, paper is often the main product that comes to mind. Yet, we find wood in many places beyond our desks, including, of course, our... Read More

Cotton 2040: Proposals for cross-industry workstreams to mainstream sustainable cotton

Forum of the Future

The purpose of Cotton 2040 is to facilitate greater collective action within the cotton industry to enable sustainable cotton to shift from niche product to mainstream... Read More

Canopy- CanopyStyle Audit

Canopy and the Rainforest Alliance

The first ever comprehensive, third party audits of a global viscose and rayon producer to assess their risk of sourcing from the world’s endangered forests. Conducted by... Read More

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Animal Derived Materials (ADM) Policy

VF Corporation

We believe in treating animals with care and respect. In cases where we use animal derived materials in our products, we are committed to ensuring the animal’s ethical... Read More

Sustainable Threads

Sustainable Threads

Sustainable Threads was born from our collective professional experience and personal interest in rural development, entrepreneurship and social justice. Among the various... Read More

Social Marketing in India

Shell Foundation

Social Marketing in India captures our experiences, both good and bad, over several years of running social marketing campaigns to drive adoption of improved cookstoves;... Read More

BookInfo - E-Book
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Cradle to Cradle Certified Products Registry

Cradle to Cradle Products Innovation Institute

Database of products that have been certified by the Cradle to Cradle Products Program. The focus is primarily building materials, but some consumer products are also... Read More

Retail Sustainability Management Report - 2017

Retail Industry Leader's Association (RILA)

This report is aligned with a tool that RILA developed in 2015 called the Retail Sustainability Leadership Model. The report summarizes retailers' current progress along... Read More

BookInfo - Article
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Sustainable cotton pilot project

Jim Steadman

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices. The pilot... Read More

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Copenhagen Fashion Summit

Danish Fashion Institute

Copenhagen Fashion Summit is the world's most important conference on sustainability in fashion. It is a nonprofit biennial mega-event organized by Danish Fashion Institute.

Responsible Wool Standard

Textile Exchange

The Responsible Wool Standard is a voluntary global standard that addresses the welfare of sheep and of the land they graze on. The RWS is a tool to ensure that wool comes... Read More

RWS Farm Questions - DOWNLOAD EXCEL

Textile Exchange

The purpose of the initial questions are to help prepare for the audit as well as collecting information to help measure the impact of the RWS. Responsible Wool.

MADE IN GREEN by OEKO-TEX®

OEKO-TEX®

MADE IN GREEN by OEKO-TEX® is an independent textile label for highlighting consumer products and semi-finished products at all levels of the textile chain that are made... Read More

ECO PASSPORT by OEKO-TEX®

OEKO-TEX®

ECO PASSPORT by OEKO-TEX® is a mechanism by which textile chemical suppliers demonstrate that their products can be used in a sustainable textile production.The ECO... Read More

Yerdle Recommerce

Yerdle

We provide brands with the technology and logistics to develop white-label resale channels that take back control of the secondary market, deepening customer engagement and... Read More

2017 Ethical Fashion Report

Baptist World Aid Australia

The Ethical Fashion Report sheds light on what the industry and individual companies are doing to address forced labour, child labour and exploitation. Each report – since... Read More

MSI Package

Brown and Wilmanns Environmental

Our MSI Data Submission Support Package includes: BWE Insider's Guide to the MSI: Cradle-to-Gate Guidance for Data Preparation and Submission 2 hours of BWE consulting... Read More

Value Proposition Canvas

Strategyzer

The Value Proposition Canvas helps you tackle a core challenge of every business ' creating compelling products and services customers want to buy.

BookTemplate / Workbook
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Marketing Communications

MaRS

Worksheet and guidebook for developing a marketing and communications strategy.

BookTemplate / Workbook
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Water Stewardship Toolbox

CEO Water Mandate

This Toolbox is a collection of guidance documents, discussion papers, online tools, and other resources that can help your company build its water stewardship practice. It... Read More

BookInfo - Article
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The Circular Fibres Initiative

Ellen MacArthur Foundation

The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More

5 New Solutions For The Fashion Industry’s Sustainability Problem

Adele Peters

We buy–and throw out–more clothes than ever. It’s time for new innovation to lower the footprint of our clothing. It’s the holy grail for the fashion industry: Can... Read More

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Clothing brands need to pull at the threads of the apparel industry

Mary Hable

Lessons learned of a corporate sustainability professional at a major apparel retailer. The problems and opportunities were obvious, but one big thing was missing:... Read More

BookInfo - Article
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Youth Fashion Summit

Global Fashion Agenda + Danish Fashion Institute

Youth Fashion Summit (YFS) is a platform that gathers students from around the world to discuss and engage in driving Sustainable Fashion forward. By dreaming the future,... Read More

DETOX TO ZERO by OEKO-TEX®

OEKO-TEX®

DETOX TO ZERO by OEKO-TEX® is a comprehensive verification and reporting system that prepares facilities along the textile chain for the requirements requested by the Detox... Read More

LEATHER STANDARD by OEKO-TEX®

OEKO-TEX®

The LEATHER STANDARD by OEKO-TEX® is a worldwide consistent, independent testing and certification system for leather and leather articles of all levels of production.... Read More

EcoChic Design Award

REDRESS

The EcoChic Design Award is a sustainable fashion design competition organized by Redress, inspiring emerging fashion designers and students to create mainstream clothing... Read More

Responsible usage of Fluoromaterials

Gore-tex

Gore Fabrics’ Goal and Roadmap for Eliminating PFCs of Environmental Concern.

The Detox Catwalk 2016

Greenpeace

Greenpeace launched its “Detox My Fashion” campaign in July 2011 to address this problem, asking the textile industry to urgently take responsibility for its contribution... Read More

The Water Network (2015)

AquaSPE

Primary Functions:Connect and share knowledge with water professionals from 185 countriesThe Water Network is a neutral platform for multi-stakeholders to share content,... Read More

Closed Loop, A Primer

Zady

Now let’s think about an assembly line. First of all, notice the shape: we’ve got a line, not a loop. Think about the first assembly line, invented for the model T Ford. It... Read More

Naturtextil iVN certified Best

International Association of Natural Textile Industry ( iVN)

This quality standard, known primarily within Europe, currently defines the highest level of textile sustainability by applying the maximum currently achievable parameters... Read More

NATURLEDER IVN certified - Leather Standard

International Association of Natural Textile Industry ( iVN)

iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More

Trace your Garment

Where does it come from?

You can trace its journey and get to know the people involved in making it for you.All you need to do is look on your garment and find a label with our logo on, which also... Read More

U.S. Department of Agriculture’s BioPreferred program - Training and Education Resources

U.S. Department of Agriculture (USDA)

Managed by the U.S. Department of Agriculture (USDA), the goal of the BioPreferred program is to increase the purchase and use of biobased products. The BioPreferred... Read More

Space Between

Massey University’s School of Design

Space Between is a new green business model for fashion design which acts as a platform for social innovation and enterprise. Developed by Massey University's School of... Read More

Scaling Social Impact

SSIR

Strategies for spreading social innovations.

BookInfo - Article
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Sales and Revenue Forecasting

MaRS

Series of workbooks to help entrepreneurs understand sales pipelines and forecast revenue growth.

BookInfo - E-Book
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Social Entrepreneurship: Social Impact Metrics

MaRS

Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More

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Talking to Humans

Talking to Humans

A guide to helping you get out and understand your customers.

BookInfo - E-Book
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Chemicals Management Module (2015)

Outdoor Industry Association (OIA)

Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More

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Fashion and controversy

Christy Tennery-Spalding - Rainforest Action Network (RAN)

The second post talked about how clothing companies are turning forests into fashion. In order to produce rayon, viscose and other textiles, companies source fiber through... Read More

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5 Sustainability Threats Facing Fashion

Robin Mellery-Pratt

Fashion's need for raw materials and labour intensive production processes make it an industry particularly vulnerable to environmental disruption — as are the profit... Read More

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Responsible Down Standard - Communication Tools

Textile Exchange Standards

Help on how to communicate about your use of the Responsible Down Standard.

The Organic Content Standard

Textile Exchange

The Goal of the Organic Content Standard (OCS) is to ensure trust in organic content claims. The  OCS  accomplishes  this  goal  by  verifying  the  presence  and  amount ... Read More

Land Management Self Assessment Tool - DOWLOAD EXCEL

Textile Exchange

Excel tool that can be used for conducting self-assessment against the Land Management module requirements or as an audit tool.

After the Binge, the Hangover: International Fashion Consumption Survey

Greenpeace

A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More

BookInfo - Article
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SDG Compass (2015) by UNGC, GRI, WBCSD

UN Global Compact, Global Reporting Initiative, World Business Council for Sustainable Development

Primary Functions:Learn how you can align your strategies as well as measure and manage your contribution to the realization of the SDGs.The SDG Compass provides guidance... Read More

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The Business Case for Responsible Corporate Adaptation: Strengthening Private Sector and Community Resilience (2015)

CDP, ND-GAIN, OXFAM, Rainforest Alliance, UNEP, DTU Partnerships, UNEP, United Nations Framework Convention on Climate Change, UNGC

Primary Functions:Learn how companies can adapt to climate change through a collection of case examples, including some related to waterHighlights the benefits for... Read More

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The Global Recycled Standard

Textile Exchange

The Global Recycled Standard (GRS) is an international, voluntary, full product standard that sets requirements for third -party certification of Recycled Content, chain of... Read More

Fashion x Climate Change

Zady

Of course, at this stage, we are all aware of the concept of global warming. The association we usually have is of gas guzzling cars and oil fields. But did you know that... Read More

Care for our Clothes

Zady

It’s easy to think of clothing as a static object—a beautiful dress hanging in our closet or a pair of jeans in a window display. But the reality is that a piece of... Read More

Global Fashion Agenda

Danish Fashion Institute (DAFI)

Global Fashion Agenda is a global leadership forum on fashion sustainability founded in 2016 and anchored around Copenhagen Fashion Summit, the world’s principal event on... Read More

The Business of Fashion

The Business of Fashion

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is... Read More

Responsible Wool Standard - Kick Start program

Textile Exchange

Take a look at what you are required to contribute and how you will benefit from becoming a “Kick Starter.” The best part is that your contributions will not only make you... Read More

EU Ecolabel Textiles and footwear / Textile products

European Commission

EU Ecolabel Textiles products meet criteria that guarantee:       ✓ Limited use of substances harmful to health and environment       ✓ Reduction in water and air... Read More

Purchasing guide - Mail order companies/ online shops

International Association of Natural Textile Industry ( iVN)

This list includes member firms which offer products for mail order. Links direct you to members' online shops.

Naia Cellulosic Yarn™

Eastman Chemical Company

Eastman Naia™ cellulosic yarn, the new name in fashion apparel, offers a differentiated product for brands looking to innovate in their next collection. Create comfortable,... Read More

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