Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
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The GHG Protocol Product Life Cycle Accounting and Reporting Standard (referred to as the Product Standard) provides requirements and guidance for companies and other... Read More

This manual provides step-wise guidance and recommendations on setting SBTs. It covers the main phases in setting an SBT, from understanding the business benefits of... Read More

San Francisco has long been a leader in environmental, social, and economic prosperity. Today we confront what may prove to be the greatest challenge of our era—climate... Read More

Natural Capital Assessments at the National and Sub-national Level presents a stepwise guidance document to conducting a natural capital assessment. The steps presented in... Read More

Design Strategies and Case Studies for a Zero-Waste City The Zero Waste Design Guidelines address the crucial role that design plays in achieving NYC’s ambitious goal,... Read More

In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More

Comparison Sets: Maturity Models & Roadmaps

This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More

Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More

The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More

General result

Project 7: Sustainable Consumption and Consumer Behaviour - State of the Art

Mistra Future Fashion
Article | Free | May 31, 2012

Different approaches to studying consumer behavior exist, of which most either follow the internalist or the externalist stream. The motivation-opportunity-ability-behavior... Read More

Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More

The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More

This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More

General result

Women’s Empowerment in Global Value Chains: A Framework for Business Action to Advance Women’s Health, Rights, and Wellbeing

BSR Group, International Center for Research on Women (ICRW)
Article | Free | Sep 18, 2016

This report aims to help unlock business opportunities that advance the health, rights, and wellbeing of women in global value chains. It highlights the benefits of... Read More

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