General result

Big Brands, Big Impact: A Marketer’s Guide to Behavior Change - Full Report

Article | Free | May 30, 2017

This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing environmentally sustainable consumer purchasing decisions and behaviors. The report is geared for sustainability and consumer behavior experts who wish to understand the SLFG barrier/benefit theory, testing methodology, case study examples, and key findings and recommendations.

Reviews

Rate this Resource:

You need to be a member of SHIFT to leave a review. Sign up with your information below. If you already have an account with us, no problem! We'll sign you in!