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Big Brands, Big Impact: A Marketer’s Guide to Behavior Change - Full Report

BSR | Futerra
Article | Free | May 30, 2017
This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing environmentally sustainable consumer purchasing decisions and behaviors. The report is geared for sustainability and consumer behavior experts who wish to understand the SLFG barrier/benefit theory, testing methodology, case study examples, and key findings and recommendations.

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