Marketing Resources
Resources
Worksheet and guidebook for developing a marketing and communications strategy.
Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More
This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More
The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More
Mainstream consumers are starting to look for products with environmental and social benefits, in addition to traditional benefits linked to functionality and brand.... Read More
Bring garments you no longer want, from any brand and in any condition. We’ll make sure they get a new life.
This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More
The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More
The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More
A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More
This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More
CIRCULARITY INDICATORS. An Approach to Measuring Circularity: Project Overview
The Circularity Indicators Project provides companies with a methodology and tools to assess how well a product or company performs in the context of a circular economy,... Read More
Document providing further detail on companies analyzed and their performance in detoxing their apparel and footwear products. Companies covered include Adidas, Levis,... Read More
This guide serves as a comprehensive tool for those deciding whether (or how and when) to become a Certified B Corp and/or a Benefit Corporation. It is telling that the... Read More
