Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
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This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

While the report outlines the climate risks facing global luxury fashion companies, it also focuses on the impact of climate change at the very base of the supply chain... Read More

The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw... Read More

This is an in-depth, technical guide, presenting a set of Key Fitness Indicators that aim to help companies assess their progress toward each Future-Fit Goal.

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Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries

Copenhagen Business School (CBS)
Article | Free | Jan 01, 2013

The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More

The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More

This guide serves as a comprehensive tool for those deciding whether (or how and when) to become a Certified B Corp and/or a Benefit Corporation. It is telling that the... Read More

Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More

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CIRCULARITY INDICATORS. An Approach to Measuring Circularity: Project Overview

Ellen MacArthur Foundation & Granta Design
Other | Free

The Circularity Indicators Project provides companies with a methodology and tools to assess how well a product or company performs in the context of a circular economy,... Read More

This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More

In the following pages, each standard is followed by a table with its corresponding Compliance Criteria, against which factories are audited. 

This document contains the requirements that comprise the Fair Trade USA Factory Standard for Apparel and Home Goods and defines the rules for participation of Apparel and... Read More

The Fair Trade USA (FTUSA) Pilot Program for Fair Trade Certified Apparel is the  first global program to certify facilities making clothing, accessories, and linens with a... Read More

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