The Goal of the Content Claim Standard (CCS) is to ensure the accuracy of content claims. The CCS accomplishes this goal by verifying the presence and amount of a given raw material in a final product. It provides a strong chain of custody system from the source to the final product and is certified by an accredited third party Certification Body. It allows for transparent, consistent, and comprehensive independent evaluation and verification of material content claims on products.   The Standard is a business-to-business tool to substantiate content claims of products. To this end, the CCS also serves as the chain of custody foundation for other Textile Exchange content claim standards that are developed around specific raw materials (e.g. organic, recycled). For application of CCS requirements to other standards, each reference of “CCS” in the Content Claim Standard shall be understood as that standard’s name. The CCS logo cannot be used as a consumer-facing logo. 

The Standard does not cover the Certification of the raw material itself –  that will be verified independent of the production process Certification. The CCS also does not address processing inputs (e.g. chemicals), environmental aspects of processing (e.g. energy or water usage), social issues, safety issues, or legal compliance. This allows the Standard to be used with any input material, and can apply to any supply chain.

The Standard does not provide a consumer-facing logo for products so as to not substantiate the tracked input material as “sustainable” in the mind of the consumer.