Marketing Resources
Resources
Comparison Sets: Maturity Models & Roadmaps
This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More
Comparison Sets: Maturity Models & Roadmaps
The GHG Protocol Corporate Accounting and Reporting Standard provides requirements and guidance for companies and other organizations preparing a corporate-level GHG... Read More
Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More
This document contains the requirements that comprise the Fair Trade USA Factory Standard for Apparel and Home Goods and defines the rules for participation of Apparel and... Read More
Chemical hazard assessment to identify and prioritize chemical substances for possible replacement with safer alternatives is increasingly required by retailers, brands,... Read More
Different approaches to studying consumer behavior exist, of which most either follow the internalist or the externalist stream. The motivation-opportunity-ability-behavior... Read More
The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More
Our customers’ world is changing fast. They are living through a period of great political, social and technological disruption. They’re looking for organizations they can... Read More
A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More
Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries
The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More
In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More
This is an in-depth, technical guide, presenting a set of Key Fitness Indicators that aim to help companies assess their progress toward each Future-Fit Goal.
