Marketing Resources
Resources
The Responsible Wool Standard is a voluntary global standard that addresses the welfare of sheep and of the land they graze on. The RWS is a tool to ensure that wool comes... Read More
This guide was designed for the sustainability, brand and marketing teams of our Sustainability LifestyleS Frontier Group (SLFG) member companies. The insights are based on... Read More
Mainstream consumers are starting to look for products with environmental and social benefits, in addition to traditional benefits linked to functionality and brand.... Read More
The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More
Report attempting to provide a clear understanding around the importance of establishing and reporting on appropriate social and financial metrics, to increase the amount... Read More
Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries
The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More
This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More
This guide serves as a comprehensive tool for those deciding whether (or how and when) to become a Certified B Corp and/or a Benefit Corporation. It is telling that the... Read More
The Goal of the Organic Content Standard (OCS) is to ensure trust in organic content claims. The OCS accomplishes this goal by verifying the presence and amount ... Read More
CIRCULARITY INDICATORS. An Approach to Measuring Circularity: Project Overview
The Circularity Indicators Project provides companies with a methodology and tools to assess how well a product or company performs in the context of a circular economy,... Read More
This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More
Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More
The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More
