Marketing Resources
Resources
While the report outlines the climate risks facing global luxury fashion companies, it also focuses on the impact of climate change at the very base of the supply chain... Read More
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More
This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More
The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More
Internal drivers and barriers to sustainable consumption – focus point of work package 1 of project 7 - are identified by getting a deeper understanding of how actual... Read More
In May 2013, Copenhagen Business School (CBS), in collaboration with GfK (Growth from Knowledge), conducted a global expert study on sustainable fashion, which is... Read More
Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More
The Goal of the Organic Content Standard (OCS) is to ensure trust in organic content claims. The OCS accomplishes this goal by verifying the presence and amount ... Read More
iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More
The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More
The Recycled ClaimStandard (RCS) is an international, voluntarystandard that sets requirements for third-party certification of Recycledinput and chain of custody.The goal... Read More
An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More
This guide serves as a comprehensive tool for those deciding whether (or how and when) to become a Certified B Corp and/or a Benefit Corporation. It is telling that the... Read More
Learn how ISO 26000 contributes to achieving the UN Sustainable Development Goals.
