Sustainability Resources
Resources
For the life cycle assessment (LCA) studies in Mistra Future Fashion (performed in project 2 (P2)), quantitative information about consumer behaviour regarding purchasing,... Read More
Worksheet and guidebook for developing a marketing and communications strategy.
This report shares the findings and recommendations from an 18-month testing program investigating the effectiveness of different messaging approaches in influencing... Read More
The present study aims to change consumer awareness and inspire behavioural change. In particular, we aim to reduce discarding of clothes and extend life of garments among... Read More
Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries
The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More
Whilst some fashion brands limit their Corporate Social Responsibility (CSR) policy to monitoring workingconditions in their suppliers’ factories, this project asks how a... Read More
A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More
