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D4.5/D4.6/D2.6 - Report: Consumer behavior on washing

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For the life cycle assessment (LCA) studies in Mistra Future Fashion (performed in project 2 (P2)), quantitative information about consumer behaviour regarding purchasing, use, including washing of fashion garments and discharge of clothing and home textiles was needed. The available statistics on how textiles in general are washed and dried in Sweden do not distinguish between on the one hand home textiles, such as towels and bed sheets, and on the other hand garments. The difference between how consumers treat home textiles and garments was in practice totally unknown, which is especially critical concerning drying habits, since drying is the major energy consuming process for laundry. The consumer behaviour study on washing in project 4 (P4), reported in this document, therefore focused on providing information specifically for fashion garments to the LCA, and to find a survey method without the need of estimation by respondents.

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