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The Value of Sustainability in Retail Marketing

Book / Report | Free

A company’s sustainability program helps ensure its products have a positive impact on people and the environment—from the raw materials it uses, practices at its suppliers’ sites, modes of transportation, use by consumers, and eventual disposal. Sustainability programs echo with consumers’ demand as well. Ninety-three percent of global consumers expect more of the brands they use to support social and environmental issues. Markers have the power to unleash consumer demand by helping to link benefits for consumers with the sustainability topics their brands prioritize.

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