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The Cradle to Cradle Case for Good Business Executive Summary
I think the involvement of Trucost in building a structured assessment framework is a strong step toward making sustainability claims more evidence-based and transparent. It also highlights how environmental, business, and social effects need to be evaluated together rather than in isolation. In a lighter comparison, the idea of systems being tested for balance and outcomes reminds me of Basket Random, where unpredictable interactions still need some underlying structure to make sense.
