Marketing Resources
Resources
Advice on figuring out a go-to-market approach.
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More
The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More
An overview of the cotton market and the solutions available to improve sustainability. A step-by-step approach to building a more sustainable textile supply chain. We will... Read More
The purpose of the Standard is to describe the requirements for third-party substantiation of the recycled content claims asserted by companies with regard to specific... Read More
iVN has been involved in developing a standard for sustainable leather since 2001. The quality seal NATURLEDER IVN ZERTIFIZIERT certifies a high level of ecology and... Read More
A study reflecting on the main global consumer trends with special attention to the key changes for the footwear industry and the foreseeable impacts on companies, brands... Read More
This white paper is for people who don’t know that much about the human rights and environmental issues behind fashion but want to know more. It is for those who may have... Read More
In "Introducing: Out of Fashion", the threat of dissolving wood pulp and how this product makes its way out of the forest and into your closet was introduced. Dissolving... Read More
This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More
The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More
1. Read and understand the Responsible Down Standard. 2. Understand the requirements of your customer/s. 3. Determine the regions and the supply chains from which you will... Read More
Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More
Mainstream consumers are starting to look for products with environmental and social benefits, in addition to traditional benefits linked to functionality and brand.... Read More
