Marketing Resources

Marketing is the process of interesting potential customers and clients in your products and/or services.
Engage and build business case

Engage & Build Business Case

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Engage and build business case

Engage & Build Business Case

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76 - 90 of 93 Results Why these search results?

The Green Textiles Guide is a result of the Swedish research programme Mistra Future Fashion, project 4 (P4) called Moving towards eco-efficient textile materials and... Read More

The purpose of the research presented was to:Develop a framework suitable for use by the Institute and stakeholders, to determine the impacts of the pursuit of Cradle to... Read More

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Women’s Empowerment in Global Value Chains: A Framework for Business Action to Advance Women’s Health, Rights, and Wellbeing

BSR Group, International Center for Research on Women (ICRW)
Article | Free | Sep 18, 2016

This report aims to help unlock business opportunities that advance the health, rights, and wellbeing of women in global value chains. It highlights the benefits of... Read More

This publication helps to relate the social responsibility guidance given in ISO 26000 to the reporting guidance provided by GRI. In particular, this publication provides... Read More

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More

This white paper is for people who don’t know that much about the human rights and environmental issues behind fashion but want to know more. It is for those who may have... Read More

While the report outlines the climate risks facing global luxury fashion companies, it also focuses on the impact of climate change at the very base of the supply chain... Read More

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Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries

Copenhagen Business School (CBS)
Article | Free | Jan 01, 2013

The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More

In the following pages, each standard is followed by a table with its corresponding Compliance Criteria, against which factories are audited. 

This guide serves as a comprehensive tool for those deciding whether (or how and when) to become a Certified B Corp and/or a Benefit Corporation. It is telling that the... Read More

Comparison Sets: Maturity Models & Roadmaps

The GHG Protocol Corporate Accounting and Reporting Standard provides requirements and guidance for companies and other organizations preparing a corporate-level GHG... Read More

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Valuing our Clothes

Other | Free | May 02, 2016

Valuing our clothes is a summary of the key findings of a major technical report published by WRAP. It presents estimates of the carbon, water and waste footprints of... Read More

The Sustainable Clothing Guide is a practical guide to help brands and retailers to enhance the durability and quality of the clothing they produce.

Our clothes are getting cheaper, they follow fashion more rapidly and we’re buying more and more of them. At the same time, we hear more about poor working conditions in... Read More

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