Marketing Resources
Resources
A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that regularly buying too many clothes, shoes, bags and accessories has... Read More
Women’s Empowerment in Global Value Chains: A Framework for Business Action to Advance Women’s Health, Rights, and Wellbeing
This report aims to help unlock business opportunities that advance the health, rights, and wellbeing of women in global value chains. It highlights the benefits of... Read More
Document providing further detail on companies analyzed and their performance in detoxing their apparel and footwear products. Companies covered include Adidas, Levis,... Read More
In "Introducing: Out of Fashion", the threat of dissolving wood pulp and how this product makes its way out of the forest and into your closet was introduced. Dissolving... Read More
This first edition of the Report on the Pulse of the Fashion Industry exposes the challenges in a number of sustainability impact areas and along the industry’s value... Read More
The Circular Fibres Initiative brings together key industry stakeholders to build a circular economy for textiles, starting with clothing. This group will attempt to create... Read More
Benchmark, establish, build, maintain and improve your chemicals management processes and thus reduce water pollutionThe Chemicals Management Module is a roadmap for... Read More
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty... Read More
Collaborative Consumption: Business Model Opportunities and Barriers for Fashion Libraries
The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. The... Read More
A study reflecting on the main global consumer trends with special attention to the key changes for the footwear industry and the foreseeable impacts on companies, brands... Read More
Comparison Sets: Maturity Models & Roadmaps
This document describes the Future-Fit Goals that all companies must strive to reach. It also explains why these goals are required, how they were derived, and how to get... Read More
The Goal of the Organic Content Standard (OCS) is to ensure trust in organic content claims. The OCS accomplishes this goal by verifying the presence and amount ... Read More
This white paper is for people who don’t know that much about the human rights and environmental issues behind fashion but want to know more. It is for those who may have... Read More
1. Read and understand the Responsible Down Standard. 2. Understand the requirements of your customer/s. 3. Determine the regions and the supply chains from which you will... Read More
