To be accredited a clothing brand needs to earn a certain number of ‘muka buttons’ – each button is for a specific ethical & sustainable practice. A brand that is awarded buttons for being ‘Fully Ethical’ AND ‘Fully Organic’ earns muka accreditation for just those two buttons, a brand that is EITHER ‘Fully Ethical’ OR ‘Fully Organic’ needs ONE other button to be accredited, and other brands need to be awarded THREE of the other buttons to be accredited.
