Social Marketing in India captures our experiences, both good and bad, over several years of running social marketing campaigns to drive adoption of improved cookstoves; and the broader lessons we have drawn for marketing social-impact products more generally.
1 Reviews
This is an insightful take on the power of data storytelling. I especially appreciated the emphasis on how visuals can help audiences connect with otherwise complex or abstract information. In today’s digital age, how we present data often determines how well it’s received — clarity truly is key. On a related note, for those working on narrative-driven campaigns or social impact content via social media, tools that enhance visual visibility can make a difference. If Instagram is your platform of choice, using something like the GoreAd Instagram story viewer can help assess how stories are being engaged with in real-time — which is crucial for refining your communication approach.
