This Practitioner’s Guide reaches out to provide practitioners and decision-makers with the skills necessary to make an economic case for preventing

or reversing land degradation and to adopt more sustainable land management options. It is intended for individuals who engage in activities that ultimately determine land use and practices. This includes business owners, managers, students and teachers, activists, NGOs, farmers, engineers, politicians, journalists and other media workers, public service employees, and anyone else interested in learning about environmental valuation techniques with hands-on examples.