Shared value is the idea that by addressing society’s needs and challenges, companies can create economic value in a way that also benefits society. Shared value seems promising, but many managers struggle to make it happen.
This executive guide provides a new approach to pursuing shared value by focusing on business models. Prepared by researchers Lorenzo Massa, Florian Lüdeke-Freund, and Nancy Bocken, the guide draws on a systematic review of research and practice, gleaning insights from more than 180 articles and interviews with leaders and managers.
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