The How2Recycle label empowers people to recycle more and better, and influences brands to change their packaging to be more recyclable.

How2Recycle® is the first and only comprehensive recycling labeling system for packaging in the US, designed specifically for consumers. The label can be applied to any product, any packaging material, any format. 

Today, the How2Recycle program boasts over 80 corporate members, cumulatively representing over 500 brands. Companies including Target, Nestle, Coca Cola, General Mills, Hasbro, the Kellogg Company, Walmart, Unilever, Clorox, Kimberly-Clark, PepsiCo, SC Johnson, Walgreens, and Church & Dwight are members. The How2Recycle label is on thousands of products in the marketplace, instructing consumers how they can recycle more, and more accurately.

Companies become members of How2Recycle and then can place the label on any or all of their packaging. Additionally, the How2Recycle Member Platform allows brands to track, measure and improve the recyclability of their portfolio, because How2Recycle provides a custom recyclability assessment and design feedback for every package featuring the label.