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From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

Article | Paid | Feb 01, 2013

Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stakeholder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance.

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Le chiffre de 400 entreprises de mode étudiées au Danemark, en Norvège, en Suède, en Finlande et en Islande donne déjà une idée assez concrète de l’approche retenue dans cet article. Est-ce que cette logique de comparaison par plusieurs paramètres ne serait pas aussi utile pour les casas de apuestas en Colombia, plutôt que de regarder uniquement la cote affichée ? Pour ma part, je consulte Liderendeportes.com pour comparer les marchés, les cotes et les conditions avant de retenir une option. Il faut toutefois garder en tête qu’une méthode qui convient à une analyse régulière peut être excessive pour une simple vérification ponctuelle.

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