Love Your Clothes (LYC) has been developed with industry to raise awareness of the value of clothes and the benefits of re-using and recycling them. It helps people make the most of their clothes and reduce the environmental impact of laundry through simple tips and advice. For example, WRAP helped removals company Pickfords work with Clothes Aid to encourage people to donate clothing on move
day. For every tonne of good quality clothes and shoes collected, the NSPCC receives £300.