SHIFT Curriculum for the topic of financing.


1) Financial Model

Investors of all types want to know that your organization is going to stay in business over time. Your financial model is critical in demonstrating how you will sustain your business, whether for profit (e.g., through paying customers), non-profit (e.g., through philanthropic donations), or hybrid. These resources can help you build a compelling financial model to attract capital for your organization.

How to Create a Basic Financial Model: An Entrepreneur's Guide

2) Having Conversations

Though the "elevator pitch" can indeed be an important element in the fundraising process, it is often more effective to start informal or informational conversations with investors before you need to raise money. Here are some tools that can help.

What we learned from 200 startups who raised $360M

3) Make it Count

Once you get time with a potential investor, you have to make it count. These resources will help you build a compelling pitch deck, including all the essential elements.

The Ultimate Pitch Deck to Raise Money for Startups

4) Structuring the Deal

Once you convince an investor of your vision and roadmap, you still have to structure the deal and agree on terms. This curriculum will help you understand and negotiate terms, prepare for due diligence, and structure the deal.

Due Diligence Checklist