Project ROI: Defining the competitive and financial advantages of corporate responsibility and sustainability
Project ROI’s objective is to assess the business case for CR for the benefit of senior executives,
boards of directors, and even Wall Street. The research has asked what, if any, potential ROI can
CR deliver? We have then assessed:
boards of directors, and even Wall Street. The research has asked what, if any, potential ROI can
CR deliver? We have then assessed:
- What are the strategies, tactics, and practices likely to create ROI?
- What lessons should executives and managers take regarding their approach to and
measurement of CR practices?
This report is the outcome of a collaboration between IO Sustainability and Babson Social
Innovation Lab.
Innovation Lab.
