Sustainability Initiative at MIT Sloan
The Sustainability Initiative at MIT Sloan empowers leaders to take action, professionally and personally, so that humans and nature can thrive for generations to come. We are the founders of SHIFT.tools and oversee the platform.
Unlocking the Commercial & Industrial Market for Clean Energy
CURRENT STATE
The organization currently has 3 C&I energy users signed-up in our platform.
GOAL STATE
- In the long-term, the Company's goal is to be ubiquitous and recognized as the standard for evaluating clean energy for any C&I building.
DELIVERABLES
The key deliverables for the team at the conclusion of this project would include:
- Assessment of how C&I energy users make electricity purchasing decisions, segmented by size of entity and industry, including:
- How they evaluate different options
- What their internal decision-making process looks like
- What their evaluation criteria are
- What role software currently plays
- What their openness to a ‘marketplace’ approach is
- Evaluation of how software and automation could help expedite the C&I clean energy purchasing process
- Evaluation of how the Company could participate in the C&I clean energy purchasing process
- Evaluation of the data/functionality that would be most relevant to a C&I energy user making an energy decision through a software platform
The Company will use this information to:
- Inform its product development efforts for energy users
- Develop its marketing strategy for energy users, including:
- Define market segments
- Identify relevant channels
- Identify decision-makers and craft contextual messaging
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